AnCap Entrepreneur Network

March 26, 2010

Target Market

Filed under: Uncategorized — Mark @ 10:06 pm

I prepared a draft of my first article, “Four Scenarios to Test Your Business”, and presented it to my wife to proofread last night. She got two paragraphs into it and asked, “Who is this written for?”

It made me realize that I need to define my audience better. I have a lot of fuzzy impressions in my head of what I want the AnCap Entrepreneur Network to be. I’m going to take a few hours to try to explain them to my earlier adopters so I can make things clearer to myself.

The idea for the AnCap Entrepreneur Network occurred to me a year or two after listening to an audiobook of the Tannehill’s The Market for Liberty.  I came across Gil Guillory’s research on Subscription Patrol and Restitution business models.  I had seen the private security patrol industry blossom during South Africa’s wonderfully anarchic period, and had speculated on insuring against crime; but now this was moving beyond theory–it was on the verge of happening in the real world!

As I spoke with Gil about his research, three things became clear to me:

  1. There was a lot of work to do to prepare for the free society: the State tries to corrupt nearly every aspect of our lives.
  2. How much, surprisingly, was already done.  The State does such a poor job trying to be a one-size-fits-all mega-corporation that competitors fill in all sorts of market niches around it.
  3. The urgency to build a free society.  The aftermath of a failed State is not necessarily the best time to lay the foundation for the future.  If US politicians destroy the current State, I want to avoid another century of dictators, wars, inflation, and empire.  I want to grab this opportunity to make as much progress as possible toward the world I want to live in.

I’d like to set up community of people interested in exploring business models for a free society.  The power of social networks convinced me that they would be an excellent tool for passing the word around.  But I want a communication medium a little less transient–a place where we can tinker with flow charts or spread sheets.  I’m thinking there is more of a niche for a knowledge base similar to Wikipedia, with links to the various social networks.

So, what sort of people do I expect will want to join me on this project?

  • You get Liberty.  Either by instinct or by years of study to un-learn the rubbish you were taught in government schools, you know what it means to be free and to respect the freedom of others.
  • You’ve spent too much time arguing with people about the way the world should be.  You’ve wasted too many hours screaming at idiots on TV.  You’re eager to do something positive.
  • You’re tired of hiding your ethical beliefs.  You may not have an in-your-face attitude, but you don’t care if people find out that you don’t worship rulers who think they are above the law.
  • You believe the market is the most effective way for people to cooperate to achieve their ends.  You’re ready to trade the goods and services that help people protect their Liberty.
  • You can tolerate people with different views.  Agorists, Minarchists, Hippies, Bankers, Mainstream Suburbanites, Veterans, Cyberpunks, maybe even the occasional Socialist–if someone can offer you something of value in trade, you are willing to consider the offer.  After all, the market is an inclusive social structure; monopolies and cartels are the specialty of the State.
  • You’re not frightened of risk.  You don’t want (or don’t believe) the promise of a 9-5 job with a gold watch after 40 years.  You like to plan what you do, consider alternatives, and live according to your own choices.
  • You’re willing to share ideas in public.  Sure, this all gets stored in a peta-data center in Utah to be mined for future blackmail by the State.  But you are willing to speak freely while you still can.  You believe that we advance the cause of Liberty faster through the division of labor than a centrally-planned tyranny can keep up with.  And if you find an idea that works, you don’t mind if other people use it–patenting business models is silly.

Do you fit the description?



  1. Yep.

    I have been providing Mediation Services (alternative dispute resolution), Firearms Training, and Education Services to the Pro-Liberty Community (and some folks outside it) for about 7 years or so now.

    Comment by Mike Ruff — March 28, 2010 @ 11:09 pm | Reply

  2. I stumbled upon this site today from This is music to my ears sir. I’m glad to see somebody rolling with this idea. Let me know if you ever need a CAD (Computer Aided Design) guy. A fellow Agorist have been collaborating on a few buisness ideas, all of which come back to “how can this help society and our communities”.

    So once again I’m glad to see you working on this project and please let me know how I can help.


    Comment by Garrett — November 29, 2010 @ 9:24 pm | Reply

  3. Sign me up.

    I have a few business ideas based on making it easier to crowdfund “public” goods which I think would do a lot to lessen the dependence that people have on the state. Obviously, there’s a whole mess of obstacles to making this a success, but I’m optimistic.

    Comment by Tony — March 30, 2011 @ 7:14 pm | Reply

  4. Cool, Tony. Following Jeff’s presentation this week, I’m planning to start an experimental mesh network for our town. The costs are low enough, that I think a lot of merchants will get involved just for the press and advertising. Many are already providing wireless service for their customers; I just pitched it to one merchant as, “by changing our router configurations, we can make it easier for customers to move seamlessly from one part of town to another.”

    Of course, this particular “public good” (we should find a better name) is inexpensive. Others–such as thoroughfares, bridges, and parks–are more expensive. There are examples of these being provided today through non-violent market forces, but far too many are funded through taxation. I look forward to learning more about your ideas!

    Comment by Mark — March 30, 2011 @ 8:18 pm | Reply

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at

%d bloggers like this: